Do-It-Yourself Social Strategy
Social influence drives more buying decisions than price, ads, or logic — but most marketers wing it.
Social influence drives more buying decisions than price, ads, or logic — but most marketers wing it. This tool gives you a simple, structured way to bake social leverage into your strategy: pinpoint the right group, spotlight the right behaviors, and make the “do what they’re doing” effect work for your brand.
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