Brand Science for Agencies

Grow your agency’s business — and your clients’ — with brand science.

Gain The Edge of Evidence-Based Marketing

In the agency world, clients expect you to have all the answers. And their questions are increasingly about data & effectiveness. Applied Brand Science equips your team with science that stands up in the boardroom. You’ll develop sharper insights and smarter strategies. You’ll have more concrete ways to defend quality creative. And you’ll learn how to talk to the bean-counters about the true value of a strong brand.

“What a great session. You were gracious and charming. You were brilliant and inspiring. Thank you.”

 — Global head of planning, VMLY&R

Designed to Plug Into Your Process

Whether it’s training your planners, strengthening your pitches, or giving your creative team the confidence of knowing what actually works, ABS integrates seamlessly with your agency.

ABS has several offerings designed for the unique needs of today’s marketing agencies.

  • Brand Science For Agencies: Get your (strategy) team up to speed on the latest & greatest science of effective marketing & ads.

  • Your Agency’s “Data POV”: Build your agency’s answer to client demands for “data science” and “insight-driven ideas.”

  • Learn to Speak C-Suite: Learn how to translate brand-building into the language of revenue, cash flow, LTV & other numbers.

  • Brand Science for Curious Clients: Help inquisitive clients embrace brand science by bringing in a Neutral Third-Party Expert on the topic.

It’s not quite a “Trojan horse for creative,” but brand science paves the way to making — and selling in — bigger, bolder ideas.

Let’s Talk About Your Agency

Ready to add evidence-based brand strategy to your toolkit? Fill out the form and let’s connect.