Brand Consulting
fix your brand and plot a path to growth.
Feeling like your brand is stuck?
Feeling a little lost with your marketing strategy? Worried you’re being ineffective with your advertising? We can help you fix your brand and plot a path to growth.
Bring us in to help with segmentation, targeting, positioning, brand DNA, brand assets, or brand campaigns.
Why Work With ABS?
Most consulting is reapplying “best practices” — duplicating the average of a few competitors, or reapplying something from Harvard Business Review that’s irrelevant to your company.
We don’t do average. We bring brand science to your business. That means:
Evidence-based frameworks instead of fads
A clear diagnosis of what’s actually holding your brand back
Useful, practical strategies that chart a path to growth and profits
Cross-team coordination so everyone rows in the same direction
We help marketing leaders cut through complexity, clarify strategy, and get their brands growing again.
“Awesome, awesome work. The new strategy is smart and clear, and the team loves it. It’s the only strategy presentation I’ve ever attended that got applause. I said it when we started working with him: he is the best brand strategist that I know. I'm so glad we got him to work on this project. Mission accomplished.”
— VP of Marketing, $50MM Grocery Brand
Services We Offer
Our core offerings include the following:
Core Brand Strategy: a fundamental strategy to winning: segmentation, targeting, positioning & actions.
Brand DNA: a concise “brand book” that tells your story, including a “Brand on a Page” cheat sheet.
Research & Metrics Playbook: a science-based approach to learning, assessing, and tracking for your business, your marketing, and your brand.
Brand Platforms & Marketing Campaigns: Ideas that have legs for days and business results for years.
Brand Identifiers: assessment of your brand identifiers / distinctive assets, and a plan for how to build and use them.
We may also be able to assist with other elements of your marketing strategy.
“The outcomes of the work we did together are still foundational things we do. Ethan’s stamp (a big orange one!) is all over the team and the work. We wouldn’t be where we are without him. Working with Ethan is a one-of-a-kind experience that delivers one-of-a-kind impact on our entire company.”
— CMO, $2Bn Home Goods Company
