Keynotes & Talks

Bring the science. Make it click. Shift the room.

Ethan's high-energy brand science talks cut through marketing myths with a blend of science and storytelling. Grounded in decades of research but stripped clean of jargon, his sessions shift people’s beliefs about marketing and give them practical, useful, memorable tools to make their marketing more effective and their brands more magnetic.

Each talk is packed with sticky concepts, striking visuals, and interactive exercises that give people a visceral understanding that lingers long after the session ends.

All talks are customized for your team, event, or challenge.

Funny, clear, powerful. Ethan made brand science feel not just useful—but necessary.

— VP of Brand, Healthcare

Why Book Ethan

You want a speaker who’s sharp, funny, and actually knows what they’re talking about.

Ethan’s talks blend brand science, humor, and hard truths to leave your audience smarter—and quoting him for weeks.

He’s been on stages from SXSW to Munich to TEDx, training thousands of marketers at companies like Procter & Gamble, Diageo, Whirlpool & La-Z-Boy.

Whether you’re hosting an industry conference, a leadership offsite, a marketing summit, or a global brand team kickoff — Ethan brings the proof, the passion, and the playbook.

“It was the best-rated session of the entire event. People were still quoting Ethan two days later.”

— Global Events Lead, Tech Platform

What Your Audience Gets

Mind-opening insights about how shoppers shop, brands grow, and advertising works (and why most people get it wrong)
Myth-busting evidence that clears away old, wrong, and wishful thinking.
Visceral, personal exercises that don’t just challenge beliefs, but change them.
Sticky, actionable ideas & tools they’ll take back to the office—and actually use.
A common, simple language that bridges the gaps between marketing, operations, and leadership — so everyone sees how they help build the brand.

Every talk is tailored to your audience’s level, industry, and marketing maturity.

Every talk is funny, provocative, and practical.

Popular Talks

The Five Laws of Brand Physics: A Field Guide for the Real World

A clear, concise walkthrough of the laws of brand growth. Perfect for teams that need a unified perspective on how marketing works. Key takeaways:

The five empirical laws of “brand physics”
The three biggest shifts you need to make in your marketing thinking
A simple, sticky language that teams across the organization can understand, use, and unite behind

How Ads Actually Work, And How To Make Them Work Harder

A fun & fact-based exposée of the worst misbeliefs about ads, the latest science about how they actually work, and the research-backed principles for making effective ads. Key takeaways:

The 3 big red flags to watch for in advertising
The science of how advertising actually works
5 key principles for making great ads

Everyone’s Wrong About Marketing

A myth-busting, laugh-out-loud talk that deconstructs the most widespread myths & mistakes about marketing, branding, advertising, and loyalty. It reveals what brand science actually says about how shoppers shop and brands grow. Key takeaways:

The three biggest mistakes people make about brand growth
The right way to resonate with your customer
Three shifts to your marketing approach you must make today

Effective Branding For A Chaotic Century (Advanced Talk)

Why marketing feels so overwhelming, and how the laws of attention, memory, and decision-making can guide your way out. Key takeaways:

The top 3 marketing fads you can stop wasting time on
What chaos and acceleration are really doing to consumers and businesses
A framework for riding the chaos & growing your business without losing your mind