Cover Brand Podcast
Like Car Talk for companies, Cover Brand is a call-in show about how to get your business running better.
Cover Brand pulls back the curtain on what really makes brands grow.
Join host Ethan Decker (brand scientist, myth-buster, and former strategist for giants like Nike and PepsiCo) as he unpacks the science behind effective marketing, advertising, and brand building. Each episode blends Ethan's own insights with conversations from industry experts, turning complex insights into clear, practical takeaways.
Whether you're building a global brand or a grassroots movement, you'll learn how to invest your time and budget where it really matters-and have some fun along the way.
“The calm, humility, and curiosity of Adam Grant. The marketing science and intellect of Byron Sharp. And the inventive and original thinking of Scott Galloway. Ethan is fun to listen to and even more fun to talk to. I worked with Ethan a long time ago, but I think he’s just scratching the surface with this new endeavor, and I’m excited to see how it progresses.”
— CMO, $150MM travel goods brands
Catch the Latest Episode
“Good production quality, conversation flow, and made it interesting and relevant even to a non-marketer like me. Your expertise and authenticity shines through. Easily worth $100M.”
— Global Nonprofit Data Scientist
Who let this guy have a podcast?
Ethan delves into the science-backed principles of marketing, advertising, and brand growth. With insights drawn from a career working with industry giants like Nike and PepsiCo, Ethan translates complex strategies into actionable advice for businesses, nonprofits, and organizations of all sizes.
Tune in to understand the commonalities that drive effective branding and learn how to wisely invest your precious time and resources. Get ready for a fun and informative journey that could transform your venture into a thriving success.
The Official Cover Brand Playlist
Want to talk to Ethan, on the record, on the pod, for maybe about 45 minutes?
Sounds crazy to us, but more power to ya! Learn more about being a guest on Cover Brand.