The Little Book of Brand Science
Coming soon:
The five laws every marketer should know.
The Little Book of Brand Science will be available for preorder soon. Buy it for your team, your boss, or that friend who still believes “loyalty drives growth.” (Spoiler: it doesn’t.)
Join the waitlist Today!
Most marketers rely on hunches, hype, or half-baked “best practices.” This book does the opposite. It distills decades of empirical research into clear, simple, and sticky laws of buyer behavior and brand growth. It’s evidence-based, myth-busting, and written for people who actually do the work.
“Your talk was amazing! I loved it. Totally eye-opening too. Do you have a book?”
— Everyone
What You’ll Learn (& Maybe Laugh) About
Why most of us gladly know embarrassingly little about the brands we use every day — and yes, that includes marketers.
The universal laws of buyer behavior: repertoires, habits, and the oddly-specific 95/5/1 rule.
How buyers’ minds actually work (elephants are involved), and why most of your marketing effort might be totally misdirected.
Why loyalty is overrated, persuasion is overrated, and fame is… well, pretty great.
How to stop falling for shiny marketing fairy tales and start making better brand decisions (even if it ruins a few of your favorite conference slides).
This isn’t theory for theory’s sake. It’s brand science you can actually use — with just enough humility to admit we’ve all been guessing longer than we’d like.
“When the hell are you going to finish your book?”
— Everyone Else
Ready to trade fluff for facts?
Join the waitlist for The Little Book of Brand Science and rewire how you — and your team — think about marketing.