The Sales Pitch

Get All the Information you need to convince your boss to invest in Applied Brand science.

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You’ve gotten enough of Ethan and A.B.S to think “Our company really needs this.”

The problem? Budget approval. Leadership buy-in. ROI questions.

This page gives you the case for Applied Brand Science — clear, simple, and ready to use.

What problems will ABS solve?

1. The BUSINESS isn’t where you want it

Stalled-out growth, flat or negative sales
Encroaching competition & commodification
Lack of a clear, competitive position in the market
In dire need of a brand or campaign that communicates our offering attractively to our customers

2. The TEAM isn’t where you want them

Swirls of subjective opinion about what “great marketing” looks like
A team that doesn’t have good brand-building muscles
A need to raise people’s game with the latest in evidence-based marketing effectiveness

“Ethan’s training has had a lasting impact on the entire division. It’s been months since the training, and I regularly hear people using his concepts, quoting him, and challenging each other to raise their game. It’s made our work materially better.”

— VP Category Management, $2Bn global candy company

Top 5 reasons why ABS is the best choice.

1. Myths busted = money saved
Teams trained in brand science stop wasting money and time on ineffective marketing, swirling opinions, lack of alignment, and paralyzing indecision.

2. Science-backed = risk mitigation
ABS principles are based on decades of science, empirical evidence, and proven principles about how brands grow, thus mitigating the inherent risks in marketing. No fluff, no fads.

3. Practical tools = more effective marketing
Sessions leave participants with simple, immediately actionable frameworks and tools to build their brands. No technical jargon, no mind-numbing charts — these are workshops for people in the business trenches, not the ivory towers.

4. Tailored to your needs = instantly useful
These aren’t canned keynotes. They’re work sessions customized for your company, your category, and your unique challenges. This maximizes their usefulness.

5. Sticky concepts = lasting impact
These aren’t inspirational talks that fade in a week. The frameworks, tools, and stories are things that teams can remember and reapply months later when making crucial marketing decisions.

What’s the return on investment?

Topline

More effective marketing → increase in future cash flow
More effective marketers → increase in talent

Savings

Fewer ineffective campaigns & programs → decrease in wasted money
Less swirl & debate→ decrease in wasted time

Bottom line

Faster alignment between marketing, leadership, and other departments
Better decisions in marketing programs
Business growth (which is what a strong brand is ultimately all about)

Common Concerns (And How to Respond)

We don’t have the budget for this.
We know all budgets are forecasted estimates. It’s a matter of priorities & opportunity costs. Brand science is an investment in future cash flow through growth, allowing us to reallocate our budget.

It seems expensive.

Brand science training is vastly more affordable than bringing in consulting firms, which will give you cookie-cutter advice for $250K. You’re getting Fortune-100-level expertise without the F100 price tag.

How’s this different from other marketing consulting?

It’s a unique training in the 50-year science of brand growth — a science that virtually no practitioners know or use. And it’s transformed from academic jargon into practical, memorable principles that guide the work to be more effective.

Will this work for our industry?

While brand science is industry-agnostic, Ethan works across industries and customizes every session to your audience, market, and brand maturity.

We’ve tried training before, and nothing stuck.

Most training fails because it’s too abstract or too generic. Ethan’s approach is sticky–rooted in science, brought to life with stories, and reinforced with tangible next steps.