The latest and greatest resources from the brilliant and scary mind of Ethan Decker and the Applied Brand Science team.
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Insights and ideas from the front lines of brand science—short, sharp takes to help you see buyers and brands more clearly.
Practical frameworks and exercises—like the Sensory Branding Audit and Unwritten Rules—that help teams apply brand science directly to their work.
Features and interviews where Ethan brings brand science into wider conversations on business, culture, and growth.
Talks and keynotes from stages like SXSW and TEDx—big ideas in brand science, distilled and brought to life.
The Cover Brand Podcast - Conversations that bring brand science to life—practical insights, real stories, and ideas you can use right away.