Build Brands on Evidence, Not Opinions
Create more effective marketing and build more powerful brands with the new science of shoppers, brands, and advertising.
Marketing Shouldn't Be Guesswork
Most companies still build brands on fads, folklore, and faith. When you work with Applied Brand Science, you stop wasting time on myths and start compounding growth with evidence-based brand strategy and wildly effective marketing.
Keynotes and talks that rewire how leaders think about brands.
Hands-on strategy grounded in the laws of how brands really grow.
Bespoke programs that equip your team to think in evidence, not opinion.
Brand Science in Action
Not your typical keynote. Ethan brings the data, the stories, and the spark that turn brand science into action.
COMING SOON: The Little Book of Brand Science
Facts over faith. Patterns over platitudes. In this upcoming book, Ethan distills 50 years of research and field work into the simple, universal laws of how buyers shop, how ads work, and how brands grow. This isn’t another fluffy business book. It’s a playbook for anyone who wants to grow a brand.
“The outcomes of the work we did together are still foundational things we go back to. Ethan’s stamp is all over the team and the work (a big orange one!), and we wouldn’t be where we are without him. Working with Ethan is a one-of-a-kind experience that delivers one-of-a-kind impact on the team and the work.”
— CMO, $2Bn home goods company
Make the Case with Confidence
Need help justifying the investment? We’ve got your back. ABS is built on empirical patterns, not empty promises. We’ll help you show your leadership why evidence-based brand building isn’t an expense — it’s the most reliable driver of growth.
“Ethan’s training has had a lasting impact on the entire division. It’s been months since the training, and I regularly hear people using his concepts, quoting him, and challenging each other to raise their game. It’s made our work materially better.”
— VP Category Management, $2Bn global candy company
Behind the Brand Curtain
Cover Brand is a business call-in show where Ethan answers questions about brands, shoppers, marketing, and advertising. He busts myths, shares evidence, and digs into the real science of brand growth. Episodes may even include a cover song. Because science and madness go well together.
Trusted Across Industries
Connect With Us
Drop us a line for consulting, training, speaking, branding, agency relations, dark chocolate, or any other questions. Just not about the frelk.