Ethan chats with Anne Macomber about how to build an authentic personal brand, ditch outdated career advice, and lean into the spiky traits that set you apart.

Does your facial expression change YouTube views? Yep—and the data shows which ones pull the most clicks.

Ethan sits down with branding expert Steve Morris to dig into core brand values—and how to turn lofty ideas into authentic actions inside and out.

Should you panic if your brand’s consideration rate is below average? Not really—and the North Face vs. Patagonia vs. Helly Hansen shows why.

I sit down with Steven Bell to explore how smart merch keeps your brand memorable during long sales cycles—without being annoying.

Kantar looked at 30,000 UK households to see how much of their wallet goes to one brand—and what that really says about ‘loyalty.’

Ethan sits down with Chelle Johnson to unpack Ideal Customer Profiles—why they matter, how to focus your resources, and how to attract the right clients.

Can a car be both high-priced and high-volume? The demand curve says no—and 200 years later, it still holds up.

Ethan sits down with Rajev Sivarasa to dig into how small businesses can stay authentic as they grow—by leaning on brand behaviors and personality.

Can a product be both high-priced and high-volume? The demand curve—alive and well since 1838—says nope.

Ethan sits down with Dan Smink to explore how manufacturers—often the most overlooked—can use branding to stand out, get remembered, and play premium.

Digital ads promise hyper-targeting—but how good is the data really? Adlook put it to the test.

Ethan sits down with sales pro Andy Wilson to explore brand body language—how your non-verbal cues shape sales, marketing, and even your toilet paper.

It’s official: we’ve launched COVER BRAND—the podcast that digs into how brands really work (mascots, quirks, school colors and all).

Ethan talks with Sima Ali about the foundations of launching a brand—starting with picking your spot in the ‘brand neighborhood.’

We all bleed school colors—but what does brand loyalty really look like for colleges and universities?

Ethan sits down with business leader Marc Wallace to unpack what we really mean by ‘brand’—and how Big-B and little-b branding work together to shape reputation and growth.

Ethan sits down with photographer and strategist Peggy McCartha to unpack brand architecture—how to manage multiple ventures under one roof.

Welcome to the first episode of Cover Brand, where we dig into the science of brand growth with practical, evidence-based tools any organization can use.

We argue this all the time: is it a product ad or a brand ad—features or lifestyle, rational or emotional?