How many stores can a brand disappear from and still bounce back? Six years of data across 10,818 brands gives us the answer.

We’re all creatures of habit, right? Yet when 2,000 Americans were asked where they bought groceries, the answers tell a very different story about loyalty.

One metric every brand should track: your consecutive repeat purchase rate—how often buyers pick you twice in a row.

In 2020, Planters killed off Mr. Peanut—104 years old and suddenly gone in a blaze of brand glory.

Marketers love to talk about brand love—but a survey of 1,000 Americans shows there’s really no time for love, Dr. Jones.

Nielsen found that in CPG, every new product gets off to a fast start—strong sell-in and retailer hype boost distribution for about six months.

Analytic Partners analyzed 50,000 ads and found only 14 showed wear-out—meaning 99.97% were still working just fine.

What were the best & worst posts from Applied Brand Science in 2024? Find out here…

Is NPS really the magic number for predicting growth and loyalty? Turns out… not so much.

Does a big logo make people like your brand less? Nope—and Clear Channel UK’s yogurt study proves it.

When does one of the world’s most iconic campaigns—De Beers’ ‘A Diamond Is Forever’—finally wear out?

Should you bet on niche influencers or big-name stars? A deep dive into Instagram campaigns shows which actually delivers.

Brand’ means a lot of things, but here’s the simple truth: Big-B Brand is your reputation; little-b brand is how people know it’s you.

It’s messy stuff, but Bruce Clark’s global study of 18,000 shoppers across 112 brands finally brings some clarity.

Bad data can lead you astray—but bad data visualization lets you sprint confidently in the wrong direction.

Why do political polls keep missing the mark? Two reasons: unaccounted-for error—and our own unrealistic expectations.

Does performance marketing work better when your brand’s already strong? Tracksuit and TikTok crunched three years of data to find out.

In 20 years, bland cars—black, white, gray, silver—jumped from 60% to 80% of the market, with white nearly doubling to take the top spot.

Positioning is a slippery fish—with as many definitions as ‘brand’ or ‘love’—and most exercises turn into marketing Mad Libs.

Do you really need a brand story—and would you even know your toilet paper’s if you heard it?