You can grow by getting more buyers or getting buyers to buy more—but the research makes it pretty clear which one really matters.

Half of new businesses fail within five years—and the secret ingredient behind who makes it and who doesn’t is plain old luck.

What’s the unlikeliest success story in one of the toughest categories? I’m betting on Tito’s.

Domino’s found only 15% of people order both carryout and delivery—turns out even pizza lovers split into two different worlds.

Dude Wipes may scream ‘for men,’ but surprise—the brand’s biggest fans aren’t all dudes.

Dove’s famous for purpose-driven marketing—but is its growth really about the cause, or something else entirely?

Want a logo that stands out? The best brands know relevance isn’t the goal—distinctiveness is.

Is the Olympic medal count a bell curve, a banana curve, or something else entirely? Spoiler: it’s a perfect example of a universal pattern.

We think B2B relationships last forever—but CustomerGauge data shows churn is way more normal than anyone admits.

Dr. Jorna Leenheer studied 1,900 Dutch households across 20 supermarkets—and seven loyalty programs later, the results might surprise you.

Unless your only client is the Department of Defense, your buyers probably follow the banana curve—a universal pattern hiding in every market.

Should you grow by getting more buyers or getting buyers to buy more? Dove’s decade of data makes the answer pretty clear.

That satisfying car door thunk? It’s no accident—it’s psychoacoustics at work, proving how easily our brains let one impression shape another.

How do you stand out when every brand copies the same features, benefits, and even personality?

What does it take for people to actually remember your ad was for you? DVJ Insights tested it with 1,200 viewers—and the results are eye-opening.

Does it really matter if customers say they’re ‘highly satisfied’? The data says yes—and also, not really.

You’d think pricier booze comes in heavier bottles—but across 800 spirits, the correlation between price and weight is basically zero.

Nielsen analyzed 500 campaigns and found click-through rate predicts… nothing—not recall, awareness, intent, or even ROI.

Are there brands with few buyers but heavy loyalty? Kantar’s global data says nope—penetration and buy rate move in perfect lockstep.

System1 tested 131 radio ads—and even right after hearing them, 40% of people couldn’t name the brand.