We all bleed school colors—but what does brand loyalty really look like for colleges and universities?

Ethan sits down with business leader Marc Wallace to unpack what we really mean by ‘brand’—and how Big-B and little-b branding work together to shape reputation and growth.

Ethan sits down with photographer and strategist Peggy McCartha to unpack brand architecture—how to manage multiple ventures under one roof.

Welcome to the first episode of Cover Brand, where we dig into the science of brand growth with practical, evidence-based tools any organization can use.

We argue this all the time: is it a product ad or a brand ad—features or lifestyle, rational or emotional?

How many stores can a brand disappear from and still bounce back? Six years of data across 10,818 brands gives us the answer.

We’re all creatures of habit, right? Yet when 2,000 Americans were asked where they bought groceries, the answers tell a very different story about loyalty.

One metric every brand should track: your consecutive repeat purchase rate—how often buyers pick you twice in a row.

In 2020, Planters killed off Mr. Peanut—104 years old and suddenly gone in a blaze of brand glory.

Marketers love to talk about brand love—but a survey of 1,000 Americans shows there’s really no time for love, Dr. Jones.

Nielsen found that in CPG, every new product gets off to a fast start—strong sell-in and retailer hype boost distribution for about six months.

Analytic Partners analyzed 50,000 ads and found only 14 showed wear-out—meaning 99.97% were still working just fine.

What were the best & worst posts from Applied Brand Science in 2024? Find out here…

Is NPS really the magic number for predicting growth and loyalty? Turns out… not so much.

Does a big logo make people like your brand less? Nope—and Clear Channel UK’s yogurt study proves it.

When does one of the world’s most iconic campaigns—De Beers’ ‘A Diamond Is Forever’—finally wear out?

Should you bet on niche influencers or big-name stars? A deep dive into Instagram campaigns shows which actually delivers.

Brand’ means a lot of things, but here’s the simple truth: Big-B Brand is your reputation; little-b brand is how people know it’s you.

It’s messy stuff, but Bruce Clark’s global study of 18,000 shoppers across 112 brands finally brings some clarity.

Bad data can lead you astray—but bad data visualization lets you sprint confidently in the wrong direction.