Why do political polls keep missing the mark? Two reasons: unaccounted-for error—and our own unrealistic expectations.

Does performance marketing work better when your brand’s already strong? Tracksuit and TikTok crunched three years of data to find out.

In 20 years, bland cars—black, white, gray, silver—jumped from 60% to 80% of the market, with white nearly doubling to take the top spot.

Positioning is a slippery fish—with as many definitions as ‘brand’ or ‘love’—and most exercises turn into marketing Mad Libs.

Do you really need a brand story—and would you even know your toilet paper’s if you heard it?

You can grow by getting more buyers or getting buyers to buy more—but the research makes it pretty clear which one really matters.

Half of new businesses fail within five years—and the secret ingredient behind who makes it and who doesn’t is plain old luck.

What’s the unlikeliest success story in one of the toughest categories? I’m betting on Tito’s.

Domino’s found only 15% of people order both carryout and delivery—turns out even pizza lovers split into two different worlds.

Dude Wipes may scream ‘for men,’ but surprise—the brand’s biggest fans aren’t all dudes.

Dove’s famous for purpose-driven marketing—but is its growth really about the cause, or something else entirely?

Want a logo that stands out? The best brands know relevance isn’t the goal—distinctiveness is.

Is the Olympic medal count a bell curve, a banana curve, or something else entirely? Spoiler: it’s a perfect example of a universal pattern.

We think B2B relationships last forever—but CustomerGauge data shows churn is way more normal than anyone admits.

Dr. Jorna Leenheer studied 1,900 Dutch households across 20 supermarkets—and seven loyalty programs later, the results might surprise you.

Unless your only client is the Department of Defense, your buyers probably follow the banana curve—a universal pattern hiding in every market.

Should you grow by getting more buyers or getting buyers to buy more? Dove’s decade of data makes the answer pretty clear.

That satisfying car door thunk? It’s no accident—it’s psychoacoustics at work, proving how easily our brains let one impression shape another.

How do you stand out when every brand copies the same features, benefits, and even personality?

What does it take for people to actually remember your ad was for you? DVJ Insights tested it with 1,200 viewers—and the results are eye-opening.