BMW’s new logo may ‘radiate openness,’ but a logo’s first job isn’t vibe—it’s being findable, fast, and unmistakably yours.

Marketers and ad folks don’t exactly mirror ‘middle America’—we watch less TV, take more risks, and live very different lives from our audiences.

A six-year study of 40 car brands found ad spend correlated with sales more than quality, satisfaction, or even product lineup.

Every year we crown Super Bowl ad winners—but whether they ‘worked’ depends on which scoreboard you’re watching: surveys, buzz, sales, or just your gut.

‘Advertising is the tax you pay for being unremarkable,’ they say—but even the most remarkable brands, from Apple to Uber, still pay it gladly.

We think car buyers are fiercely loyal, but most switch brands far more often than marketers—or Steve Ballmer—would believe.

Amazon’s Marketplace may boost sales, but moldy jerky and expired baby formula are eating away at its brand trust.

A massive study of 250 grocery brands found TV ads barely move short-term sales—good ones pay off in the long run, not week to week.

Even in tourism, the laws of brand science still apply—because growing destinations isn’t that different from selling detergent.

A century after Wanamaker, we still don’t know which half of our marketing beliefs are wrong—but brand science can finally show us.

D2C brands aren’t toppling the giants—they’re just startups with limited distribution, and the laws of brand science still apply.

Can AI really write better headlines than humans — or is it just really good at stealing from Ogilvy’s playbook?

Purple’s pouring money into TV because they actually want to grow big—and TV, the “dying” medium no one watches anymore, is still one of the best ways to do it.