Ethan sits down with sales pro Andy Wilson to explore brand body language—how your non-verbal cues shape sales, marketing, and even your toilet paper.

Ethan talks with Sima Ali about the foundations of launching a brand—starting with picking your spot in the ‘brand neighborhood.’

Ethan sits down with business leader Marc Wallace to unpack what we really mean by ‘brand’—and how Big-B and little-b branding work together to shape reputation and growth.

Ethan sits down with photographer and strategist Peggy McCartha to unpack brand architecture—how to manage multiple ventures under one roof.

Welcome to the first episode of Cover Brand, where we dig into the science of brand growth with practical, evidence-based tools any organization can use.