Arissa Kirkland of Bishop Fox joins me to unpack the real lessons of rebranding—when to refresh, how to stay authentic, and how not to pull a Tropicana.

How do you keep your brand fresh enough to surprise without veering into chaos—and what can Oreo, KFC, and Sephora teach us about walking that tightrope?

Drew Bonder joins Ethan to show how brands stick—through story, emotion, and creativity that turns precision into magnetic connection.

Aug 5:-24: Head over topanelpicker.sxsw.com/votefor my talk.Ethan Decker sits down with Chris Barge, Executive Director of the Boulder Library Foundation, to explore how nonprofits can stand out with story, sizzle, and integrity intact.

Aug 5-24: Head over topanelpicker.sxsw.com/votefor my talk.
In this Shop Talk episode of Cover Brand, host Ethan Decker sits down with Priscilla McKinney, founder of Little Bird Marketing to unpack how branding and behavioral science shape B2B decisions—and why even the most ‘rational’ buyers aren’t.