Designalytics and IRI found that when testing new packaging, ‘liking’ doesn’t predict success—but a few other metrics definitely do.

Where you advertise shapes how people see your brand—and Thinkbox found TV sends a very different signal than social.

Columbia researchers found a ‘tale of two cities’ between marketing academia and practice—the gap is wide, and getting wider.

BBH Labs found Gen-Xers have less in common than Guardian readers or crossword fans—so maybe generations aren’t such a thing after all.

One veteran fMRI researcher says the field’s at risk—because brain-scan follow-ups barely match the original results.