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The Most ABSurd Blog
Is it time to ditch generational labels?
Should we stop making sweeping statements about Gen-Z and Boomers?
F’rinstance, Pew Research Center found that there are absolutely generational differences in the probability of 22-38-yr-olds being married. The Silent Generation had a 68% chance of being married in that age range, whereas Millennials only have a 38% chance.
But those shifts were basically smooth & LINEAR
Does GEN-Z Really Prefer Brands With Purpose?
Apparently, when you don’t specifically ask about purpose or CSR, you don’t get Patagonia, Seventh Generation, or Dove.