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The Most ABSurd Blog
What Media Drives Long-Term Sales Best?
Thinkbox found TV still rules the long game—delivering nearly twice the sales impact over time than in the first two weeks.
How bad can digital targeting get
Some DMPs are so bad at targeting they literally find your anti-audience — like, 26% accuracy bad. Flip a coin instead; it’s smarter and cheaper.
The value of a Cannes Lion
Cannes Lions entries dropped 4% this year — but Creative Effectiveness entries jumped 34%. Looks like more agencies want to prove their work actually works.