Your source for knowledge, reports, thought leadership, and other tomfoolery. No fluff. No folklore. Just sticky, science-backed brand truth. The Most ABSurd Blog Laura Dodds 4/15/21 Laura Dodds 4/15/21 How fragile is your brand? Read More Laura Dodds 11/20/19 Laura Dodds 11/20/19 LOYALTY TO CAR BRANDS? MAYBE Read More