Like, can music subtly or subconsciously change people’s behavior?

For two weeks, folks from the University of Leicester did a little field experiment.

Ipsos asked 1,000 British adults about a bunch of professions.

For each one, they simply asked, “tell me if you generally trust them to tell the truth or not.”

At the very bottom? Advertising Executives.

How bad is the “average” ad?

Turns out it’s, uh, pretty bad.

And it’s even worse for B2B brands.