Is the Olympic medal count a bell curve, a banana curve, or something else entirely? Spoiler: it’s a perfect example of a universal pattern.

We think B2B relationships last forever—but CustomerGauge data shows churn is way more normal than anyone admits.

Dr. Jorna Leenheer studied 1,900 Dutch households across 20 supermarkets—and seven loyalty programs later, the results might surprise you.

Unless your only client is the Department of Defense, your buyers probably follow the banana curve—a universal pattern hiding in every market.

Should you grow by getting more buyers or getting buyers to buy more? Dove’s decade of data makes the answer pretty clear.

That satisfying car door thunk? It’s no accident—it’s psychoacoustics at work, proving how easily our brains let one impression shape another.

How do you stand out when every brand copies the same features, benefits, and even personality?

What does it take for people to actually remember your ad was for you? DVJ Insights tested it with 1,200 viewers—and the results are eye-opening.

Does it really matter if customers say they’re ‘highly satisfied’? The data says yes—and also, not really.

You’d think pricier booze comes in heavier bottles—but across 800 spirits, the correlation between price and weight is basically zero.

Nielsen analyzed 500 campaigns and found click-through rate predicts… nothing—not recall, awareness, intent, or even ROI.

Are there brands with few buyers but heavy loyalty? Kantar’s global data says nope—penetration and buy rate move in perfect lockstep.

System1 tested 131 radio ads—and even right after hearing them, 40% of people couldn’t name the brand.

Does last-click attribution actually prove your ads drive sales? Probly not—it’s messy, biased, and confuses correlation with causation.

Big brands win on both penetration and loyalty—that’s Double Jeopardy—but small brands love to wiggle the pattern.

Do social platforms really ‘own’ their users? Nope—cross-usage data shows audiences overlap way more than we think.

We like to think our buyers are ours alone—but Coke vs. Pepsi (and pretty much everyone else) proves otherwise.

Advertising loves to talk diversity—but when it comes to age, agencies still skew young. Really young.

Think organic buyers spend all their money on organic? In Germany, only 4% of households put even 20% of their food budget there.

Can music really nudge what people buy? A UK wine shop experiment says oui—and ja.