Your source for knowledge, reports, thought leadership, and other tomfoolery. No fluff. No folklore. Just sticky, science-backed brand truth. The Most ABSurd Blog Laura Dodds 6/16/21 Laura Dodds 6/16/21 Is there cross-media synergy? Read More Laura Dodds 4/21/21 Laura Dodds 4/21/21 Stories beat montages Read More Laura Dodds 3/9/21 Laura Dodds 3/9/21 What's better than a logo in an ad? Read More Laura Dodds 3/2/21 Laura Dodds 3/2/21 But how many times did you show the brand? Read More Laura Dodds 7/9/20 Laura Dodds 7/9/20 Is neuromarketing dead? Read More Laura Dodds 10/2/19 Laura Dodds 10/2/19 “But my category is different….” Read More Laura Dodds 9/17/19 Laura Dodds 9/17/19 We still don't know which half Read More Laura Dodds 8/14/19 Laura Dodds 8/14/19 Little loyalty in hospitality too Read More
