What recurring trigger could your brand stick to?

Most ads have a very predictable ‘exponential decay’ in their impact — if they get noticed at all. They spike & then fade away.

One brilliant thing you can do: link your brand to a RECURRING TRIGGER that comes up regularly in people’s lives.

Geico did just that with their ”Hump Day” spot, where Carl the Camel goads his colleagues into saying “Hump day”.