That satisfying car door thunk? It’s no accident—it’s psychoacoustics at work, proving how easily our brains let one impression shape another.

We think college is a loyalty purchase—pick a school, love it forever—but the data tell a much messier story.

Ageism might start closer to home—people everywhere feel six years younger than they are, and wish they were five years younger still.

Where you advertise shapes how people see your brand—and Thinkbox found TV sends a very different signal than social.

Big purchases should mean big consideration—but DMEautomotive found most buyers barely shop around at all.

Want people to share your ads? Jonah Berger and Daniel McDuff’s global study found one emotion beats them all.

Charm pricing works like an optical illusion—once you see the trick, you still can’t unsee it.