The Most ABSurd Blog

Ethan Decker 3/1/23 Ethan Decker 3/1/23

Is Advertising a “Tax on the Poor”?

Antenna found that rich or poor, we skip—or sit through—ads in about equal measure.

Ethan Decker 6/15/22 Ethan Decker 6/15/22

NPD found that nearly three-quarters of buyers are light buyers—the universal Banana Curve strikes again.

Ethan Decker 2/18/22 Ethan Decker 2/18/22

Where you advertise shapes how people see your brand—and Thinkbox found TV sends a very different signal than social.

Ethan Decker 9/14/21 Ethan Decker 9/14/21

Big purchases should mean big consideration—but DMEautomotive found most buyers barely shop around at all.

Ethan Decker 8/6/21 Ethan Decker 8/6/21

An NCSolutions study of 50 brands found ads mostly drive current buyers—up to 20X more than non-buyers.

Ethan Decker 5/25/21 Ethan Decker 5/25/21

BBH Labs found Gen-Xers have less in common than Guardian readers or crossword fans—so maybe generations aren’t such a thing after all.

Ethan Decker 4/15/21 Ethan Decker 4/15/21

Warren Buffett says reputations die fast—but VW’s Dieselgate shows brands bounce back way easier than people do.

Ethan Decker 1/6/21 Ethan Decker 1/6/21

Charm pricing works like an optical illusion—once you see the trick, you still can’t unsee it.

Ethan Decker 12/10/20 Ethan Decker 12/10/20

Heavy buyers aren’t your most loyal—because the more people buy, the more brands they buy.