The Most ABSurd Blog

Ethan Decker 9/6/23 Ethan Decker 9/6/23

Should You Let the Public Vote on a Design Project?

Should you let the public design your brand? Probably not—just ask Ulster, NY, where 93% voted for a weird spiderface sticker.

Ethan Decker 7/13/23 Ethan Decker 7/13/23

We think college is a loyalty purchase—pick a school, love it forever—but the data tell a much messier story.

Ethan Decker 6/15/22 Ethan Decker 6/15/22

NPD found that nearly three-quarters of buyers are light buyers—the universal Banana Curve strikes again.

Ethan Decker 9/14/21 Ethan Decker 9/14/21

Big purchases should mean big consideration—but DMEautomotive found most buyers barely shop around at all.

Ethan Decker 8/6/21 Ethan Decker 8/6/21

An NCSolutions study of 50 brands found ads mostly drive current buyers—up to 20X more than non-buyers.

Ethan Decker 1/6/21 Ethan Decker 1/6/21

Charm pricing works like an optical illusion—once you see the trick, you still can’t unsee it.

Ethan Decker 12/10/20 Ethan Decker 12/10/20

Heavy buyers aren’t your most loyal—because the more people buy, the more brands they buy.