Most taglines sound nice but mean nothing—while the great ones actually make you think of the brand.

Conditions change; people don’t—masks might be the new sneakers, but our craving for status, belonging, and novelty stays the same.

BMW’s new logo may ‘radiate openness,’ but a logo’s first job isn’t vibe—it’s being findable, fast, and unmistakably yours.

Marketers and ad folks don’t exactly mirror ‘middle America’—we watch less TV, take more risks, and live very different lives from our audiences.

A six-year study of 40 car brands found ad spend correlated with sales more than quality, satisfaction, or even product lineup.