Your source for knowledge, reports, thought leadership, and other tomfoolery. No fluff. No folklore. Just sticky, science-backed brand truth.

The Most ABSurd Blog

Laura Dodds Laura Dodds

Funky Taglines Are Good Taglines

Taglines, slogans, & straplines are supposed to be useful devices to help people think of your brand, and maybe even think something particular about your brand.

Read More