For decades we’ve preached differentiation—yet the Ehrenberg-Bass Institute says most brands are basically interchangeable.

Host Ethan Decker sits down with Boulder marketer Eric Forsyth to talk agency leadership, client chemistry, and why dull ads cost more than daring ones.

Does 20% of the audience really account for 80% of the viewing—Pareto-style, not Janet Jackson-style?

I sit down with Amelia of The Z Tasty Life to explore how multi-talented creators can focus their message, tell better stories, and grow a brand that’s truly authentic.

If your brand needs a face, who wins—celebs, mascots, or talking carrots? DistinctiveBAT crunched the numbers.

I sit down with Jack and Justin of The Caisson Company to unpack how small B2B builders can win attention, stretch budgets, and grow in a niche market.

This week, we have a new twist. This is the beginning of an article I wrote in partnership with Tracksuit, the brand tracking company.

Host Ethan Decker sits down with branding expert Rocky Longworth to unpack why brand is way more than a logo—and how knowing its real value can change your bottom line.

Ethan Decker sits down with research pro Carol Kauder to dig into what really changes customer behavior—and why nudging loyal buyers is harder than it looks.

Do people really research big-ticket buys more? Kinda—but not nearly as much as you’d think.

Ethan sit down with Jeff Leitner to unpack brand vs. reputation, how solopreneurs can market without the cheese, and what it really takes to stand out.

Localytics asked 1,000 people about brand communication, and the top complaint—by far—was simple: too much, too often.

Ethan sits down with Nikki Nagy of Las Olas Luxury Living to talk building a disruptive brand, nailing your voice, and standing out in the crowded pool furniture game.

Do brands really sell to different types of people—or do they mostly share the same buyers, making differentiation a myth?

Ethan sits down with leadership expert Perry Maughmer to unpack why brand is more than logos—and how clarity inside your company can drive real growth.

Does having a higher purpose actually boost financial performance—or is it just a beautiful idea we’ve all bought into?

Ethan sits down with entrepreneur Lili Siegelson of Gelt+Glow to talk launching a seasonal brand, smart marketing on a shoestring, and why timing is everything.

Good marketers overthink strategy—but great marketers underthink how to actually connect with buyers.

Ethan sits down with T Strickland of Zocco Print & Promo to talk branding from the ground up—word-of-mouth, carving a niche, and fighting unfair against the big guys.

Ethan chats with Anne Macomber about how to build an authentic personal brand, ditch outdated career advice, and lean into the spiky traits that set you apart.