Brands want to sell phones and mattresses, not solve crises—but in moments like these, silence and statements both spark backlash.

Pandemic or not, NCSolutions shows brand loyalty hasn’t changed much—growth still comes from new buyers, not heavier ones.

Conditions change; people don’t—masks might be the new sneakers, but our craving for status, belonging, and novelty stays the same.

ISBA found that half of every programmatic pound never reaches publishers—it just vanishes into the ad-tech ether.

Cadbury’s ‘new’ logo isn’t the story—the real design win is how the whole pack works on shelves, where shoppers just want to find their candy.

iBotta’s receipt data shows what brand science’s been saying for years—‘loyalty’ isn’t all that loyal.

Everyone’s predicting the death of everything from offices to the NFL—but history says most industries don’t die, they just shrink and adapt.

Big data promised perfect prediction—but Covid reminded us some ‘surprises’ were clearly on the radar all along.

BMW’s new logo may ‘radiate openness,’ but a logo’s first job isn’t vibe—it’s being findable, fast, and unmistakably yours.

Marketers and ad folks don’t exactly mirror ‘middle America’—we watch less TV, take more risks, and live very different lives from our audiences.

A six-year study of 40 car brands found ad spend correlated with sales more than quality, satisfaction, or even product lineup.

Every year we crown Super Bowl ad winners—but whether they ‘worked’ depends on which scoreboard you’re watching: surveys, buzz, sales, or just your gut.

‘Advertising is the tax you pay for being unremarkable,’ they say—but even the most remarkable brands, from Apple to Uber, still pay it gladly.

We think car buyers are fiercely loyal, but most switch brands far more often than marketers—or Steve Ballmer—would believe.

Amazon’s Marketplace may boost sales, but moldy jerky and expired baby formula are eating away at its brand trust.

A massive study of 250 grocery brands found TV ads barely move short-term sales—good ones pay off in the long run, not week to week.

Even in tourism, the laws of brand science still apply—because growing destinations isn’t that different from selling detergent.