Brands have always been built through every touchpoint—some people just needed Accenture to buy Droga5 to realize it.

A world without ads sounds nice—until you remember mass marketing is still how most people find out you exist in the first place.

Brands don’t get big by whispering to individuals—they grow by shouting to the crowd and making everyone care at once.

The best marketers know the trick isn’t choosing emotion or purpose—it’s knowing which parts of marketing change, and which never do.