Use the secret laws of brand science to do better, STRONGER, faster, bigger, tastier, JUCIER, SHARPER, BRIGHTER, SWEETER, SMOOTHER, SHINIER, SMARTER marketing.
Do you struggle with figuring out the “right thing to do” in marketing?
Should you redo your logo and website?
Should you focus on increasing loyalty or acquiring new customers?
Should you advertise, or do events, or try and get some PR?
With so many choices and so little clarity, what’s a gal to do??
“I’ve been in marketing for 25 years. Your session was one of the most valuable trainings I’ve ever attended.
Not only was it ‘edutaining,’ but I left with clear ideas on immediate applications. Engaging and practical is a rare combo, but you really delivered.”
Sr Mktg Dir, $5Bn global pet co
Are you confused by conflicting advice from marketing pundits?
Does your brand need a brand purpose, or a “unique selling proposition?”
Do you need “distinctive assets” or to look “more modern & relevant?”
Do you really need to post “demand-gen content” 3X a day?
What’s fact & what’s fiction when it comes to marketing & branding advice??
“Energizing. Inspiring. Mind-opening.
You helped us reset and rethink. Working with you helped to open our possibilities, broaden them, and get us excited about what could be.”
CMO, $2Bn homegoods brand
Have you heard whispers about the ‘laws of brand growth’ or ‘evidence-based marketing science’?
Is there a book sitting on your shelf that you know you “need to crack open”?
Did you read a couple of really thought-provoking posts on ‘brand science’?
Do you want to know more, but you don’t want to feel like you’re going back to college to learn it?
Is there a better way to learn this stuff??
“This will help propel the future of our marketing.
I'm inspired and excited. Thanks again.”
President, $40MM CPG start-up
It turns out there’s a “secret science” of brand growth
It describes the universal laws of how people buy, how firms compete, how advertising works, and how brands grow.
It’s based on over 50 years of research.
Like the laws of physics, it applies to every brand — in every category, country, and growth stage.
And it’s still virtually unknown to most marketers.
How do we get the team to know & use this stuff??
And it overturns some long-held marketing beliefs
Like “It’s cheaper to retain a customer than to acquire a new one.”
Like “We can grow by getting everyone to buy us just once more.”
Like “We need to educate consumers in our ads.”
Like “A great product sells itself.”
What if we’re wrong about these things??
Bring brand science into your company
Keynotes, like “The Surprising Science of Brand Growth.”
Training, like “The Laws & Levers of Brand Science.”
Brand strategy, including customized, science-based brand books for your team.
The Irregular Newsletter, a free weekly-ish update of the latest brand science. (Subscribe below.)
Learn more about how to work with us
